Video Marketing Rules shows entrepreneurs and business owners how to take advantage of the Online Video Revolution for business and revenue growth.
The Web – and in fact the whole world – has gone video. Cisco Systems predicts that, in the next couple of years, 90% of all web traffic will be video. Video has become the way we share, the way we communicate, the way we connect, and the way we buy and sell.
Video has also become the way we search (YouTube is the second most popular search engine), the way we “surf,” and the way we make buying decisions. 65% of consumers will visit a brand’s website and make a purchase decision after watching a video.As an entrepreneur, video marketing is your single most powerful tool for getting more visibility more quickly, so you can get your message out, attract your ideal clients, make more money and have more impact. It’s no surprise that ReelSEO reports 87% of online marketers are now using video to promote their products and services. And eMarketer confirms that 4 times as many consumers would rather watch a video about a product than read about it.
This book rocks! Lou has been there and done that when it comes to video and video marketing. He knows his stuff and will help you learn what you need to know to become successful presenting your products/service via video. Best of all, Lou is available through multiple “how-to” videos, classes, and support groups. BTW: Two years ago I joined one of Lou’s coaching programs and with his assistance, learned to relax, love the camera, and get over myself and my deer-in-the-headlights challenges. I’m grateful for Lou’s assistance as I adapted my teaching techniques from teleconferences to video in coaching writers, up close and personal on camera, as they navigate the publishing maze to become authors. Thanks Lou! Buy this book. Read it. Then get yourself out there to become a video presence in your field. Everybody has to start someplace. This book is that place!
- Wow! A book written about video marketing that’s written by a guy who came from the television industry. How strange, right?
Think about it. There’s finally a book about a topic by someone who has the background needed to write the book-before it became “a thing.”
In this book about how to use video to your advantage, the author shares easy-to-use tips and techniques that will help anyone interested in leveraging the power of the internet via video.
In the chapter titled, “How to get started with video,” the author suggests that “You know your why before you fly.” In other words, prepare the right way before you shoot your videos. Don’t just do it on the fly, because it will show.
I recommend this book for anyone who’s thinking about adding video to their marketing mix.
It does the job-and more.
Lou Bortone know his stuff when it comes to video marketing strategy. I falsely assumed that I already knew enough to be successful. After reading Lou’s book I realized how many more ways I could be tapping into video to generate even more millions in online coaching/consulting revenue.
- Look, I am lazy and old(er). I see things in certain ways and nobody can change them. I know my videos are bad. I could be shooting the most rare underwater creatures or the most dramatic scenery, and my videos are still boring to watch. Tell you the truth, I only read 1/3 of the book so far and I already improved a lot. Heck I could probably gotten my money’s worth with just the first few pages.
Just using the tips of cutting each scene no more than few seconds made my video much better. I am already a photographer to start with, so I know all about lighting and composition and exposure and all the still image stuff. I watch movies to see what others do and things in this book really clicks. The author made it very clear: if you want to learn about equipment and software, this book has nothing for you. It’s about making movies. With this, I can make good movies on my iPhone with Youtube Capture if I want to. Do you think the viewer really knows whether you are using a $300K NFL camera or an iPhone when you take a video of your world’s cutest cat stretching? I think not.
I really hope I can go back to read the other 2/3 of the book, because there just may be so much more to learn there. But back to my opening statement *sigh*. In time…
- I bought this book because I was interested in learning how to shoot video but had no idea where to start. Let me tell you, this is one of the best books I’ve ever read. The book features bite sized chapters that are all packed with great advice. By reading this book, I quickly gained the confidence to start shooting video on my iPhone and editing with iMovie with no frills but just a focus on story telling and quick, action-filled shots. Eight months later I’m still shooting video and adding to my skills and techniques with each video I shoot. This is the book that provides the foundation, and I can’t thank the author enough for writing it.
I wish all instructional books were this entertaining and this useful. This is a model of insight, clarity and brevity.
Cornucopia of expert authortiative information thar stimulates and motivates you to want to get started and learn more about making video. I also learned more about enjoying and appreciating video and film. BUT, the link to videothatdoesntsuck does not work it prodeces a security warning that the site is not safe and will NOT allow you to go to the site – frustrating.